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Popularity of Basketball

by Algirdas Gruselionis on April 16, 2018

Much has changed on the global basketball scene since the original Dream Team stormed its way to Olympic gold some 22 years ago. The sport is now a fixture in most of the nations on Earth. Last season, the NBA boasted 92 international players hailing from 39 different nations and should feature more on both counts this fall. Spain, from which five of those aforementioned 92 came, is once more the epicentre of basketball's biggest event of the summer: the newly rebranded FIBA World Cup of Basketball. As far as basketball has come in latest decades, it still has a considerable way to go to catch up to the world's pre-eminent sport: football.

While FIFA's World Cup is a global phenomenon full of excitement and drama, with every match beamed into homes of the Seven Seas, FIBA's version has yet to garner such broadcast clout. While FIBA World Cup might never enjoy the same world prestige as the FIFA World Cup, there are a few signs that basketball is closing the gap on soccer's stronghold as the world's most popular sport. Sizing Up the Competition - To be certain, basketball has got its work cut out for it. By almost any measure of popularity from revenue to viewership to social media soccer's lead would seem nigh on insurmountable.

In accordance with the consulting firm A.T. Kearney, basketball, as represented by the NBA, constituted about 6 perceptions For its part sports market with regards to revenue generated in the year 2009, at 2.7 billion Euros. Soccer, and on the other hand, swallowed a staggering 43 percent of the market, with a take of 19.5 billion Euros. Much has changed in the last five years, however, especially for basketball. According to collective bargaining guru Larry Coon, the NBA's Most Recent increase in its salary cap points to a projected basketball-related income of $4.75 billion for the league in the year 2014-15.

That number could jump considerably in the years to come, thanks in large part to the flood of revenue that is Expected to flow from the NBA's forthcoming renewal of its national TV pacts. For the moment, then, that leaves the NBA marginally behind the English Premier League in total revenue. According to BBC News Bill Wilson, the EPL broke the 3 billion mark which translates to right around $5 billion for the very first time ever in 2013-14. Unlike the NBA in basketball, The EPL is not the only billion dollar conglomeration in the football world. According to Deloitte, Germany's Bundesliga, Spain's La Liga, Italy's Serie A, France's Ligue 1, Brazil's Campeonato Brasileiro Serie A and the Russian Premier League all checked in over $1 billion in revenue as of 2012-13. And that is not such as the 22 other football leagues around the including MLS and the second-division groups in England, Spain, France, Germany, Italy and Japan—that rake in more money than does basketball's second-biggest association, Spain's Liga ACB, which brought in just under 107 million Euros (i.e., a shade over $140 million) in 2011-12, per Spanish outlet AS.com's